Why do I like this store so much?
They don't really have good quality stuff.
But they are cheap to the point of being disposable that I like a lot.
But by far the main reason I keep going there is the following:
It's the only place where I find clothes that are "too big for me".
Everywhere else it's a pain to find stuff that fits me.
There I try a pair of pants and they are "too big". Does that make you feel good or what?
This kind of customer satisfaction, and customer loyalty can't be bought.