Best of CES 2006
I spent half a day walking around the show floor at CES. This really isn't a show where one can get an idea of what's next, but rather what's here today. It's more like going to a really big Fry's. Except in CES, the most relevant company in all of consumer electronics, Apple, is not there. They have their own show.
What impressed me most, by far, was a product that wasn't even at the show. It's the Sony Playstation 3. It's not available yet. All they showed was a video showing footage from actual games. The graphics were so realistic, a few times I said to myself "oh that's real footage, not computer generated" when they were actually computer generated images. They were so realistic, it fooled me. Combine this ability with Machinima and you are one step closer to the era of making movies without cameras or actors (see my previous article on this here).
Once you see the video you can't just walk by, it captures you and you watch it for 15 minutes. That's why there was a sea of people around the booth. After seeing this, I hurried to take a look at the Xbox 360, and sorry Microsoft, it looks like chickensh... compared to the the promise of Playstation 3. If it arrives as advertised, just like Sony says, it is well "worth the wait."
Scary... It will be so easy to create all sorts of content... by anyone... The lines between reality and perception will be even more blurry... Remember the movie Wag the Dog?
One thing won't change. The louder ones will persevere.
Kerim
Posted by: Kerim | January 22, 2006 at 06:22 PM
Yes, and louder one will be the ones who have the money and the power.
Welcome to the Matrix...
Posted by: | January 22, 2006 at 10:10 PM
Look at the loudest one trading at >$140b today. Where was it 10 years ago? Did it have the money and the power? Probably as much as I did in 1996...
The way to get loud will go through delivering value and understanding disruptive forces. It will be fun.
Posted by: Cem Sertoglu | January 24, 2006 at 12:31 AM