A while ago, I wrote about how vertical search engines would have a really hard time fighting Google. The crux of the argument went as follows: new search engines pitch better algorithms for relevancy, but since the marginal cost of an additional search on Google is zero, users manually bring that relevancy by doing more searches with longer keywords. So far I haven't seen one that bucks the trend, until Riya's new product www.like.com launched yesterday.
Visual search, is something where users can't manually add relevancy. When you see a picture of a handbag you like, you cannot spell out what you like about it easily. Try putting "A white handbag with a long handle and zipper and buckle that's big and shiny" in Google and see what you get here. It's very hard with Google, but easy with Like.
You can visually select images and parts of images as the "keyword" to find products like it. Every woman I've shown this to has reacted with "holy sh..." This is a product for them. It's not for men. Most men can indeed spell out what they want in clothing; "pants", "shirts", "shoes" are all that's needed. I highly recommend trying out www.like.com. This is the kind of innovation that keeps silicon valley going. Congrats, Munjal, Burak, Azhar and team.