I used to think that blogs were just, "Myspace for adults", a place for
adults to show off what they know. Lately, I think it is your resume,
updated constantly by you and your network, much the same way Wikipedia
updates itself. So why do we blog?
Fred Wilson has a fantastic post explaining why he blogs. It captures very well why, I do it too. It is highly relevant for VCs. Here is the part that resonates with me:
"But most of all, I am getting to know entrepreneurs of all kinds via my blog. Entrepreneurs in India, Australia, England, China, Silicon Valley, and of course, New York.
They read my blog. Correct me when I am wrong. Pound the table
when they agree with me. I get to know them. And they get to know me.
And when it comes time for them to raise money, they come to me. But
only if they think what they are doing will be interesting to me. And
how do they know that? Because they read my blog where I talk
incessantly about what is interesting to me.
So my blog acts as an amplifier and a filter. I see many more opportunities, but they are also way more relevant. It makes me a better investor. "
VC's have to lead with their ideas. They can no longer sit back and pontificate, spill their wisdom about the subject AFTER the entrepreneur is done with his or her pitch. They have to do it before they take the meeting. They have to get out there out on a limb. Why do they have to? Because those who do, will force the others to do it. Let's face it, there is not all that much that differentiates VCs. Many entrepreneurs I meet already know a lot about me and what I think about issues important to them before they meet me. Same is true apparently for Fred Wilson. It goes the other way too. I often find myself reading the "company blog" of a potential investment. There is usually good information there.
I suspect what's true for VC's to be true in all professions. You have to get yourself be known, and lead with your ideas. Where do you stand? Most professionals will have to have a blog. It will soon go from being a nice to a have to a must have. Because your blog is your resume 2.0. It answers the question; "what have you done lately?"
Constituo, ergo sum. I read that in Wired Magazine. It means "I post, therefore I am". I bet it's not too far from the truth.
Fred Wilson's entire post can be found here.