Apple wants to be what the Beatles were. I've heard this a number of times, and it is true. The Beatles were immesely popular and with their music, defined a generation. Apple is doing the same. Beatles kept renewing themselves, trying different kinds of music. So did Apple. Just when people thought the Beatles were out, they came back strongly. So did Apple. Even the iPod looks curiously similar to the Beatles' White Album. Masses loved the Beatles, and if a company can ever be loved, Apple is one of them.
But this new fake document allegations regarding stock options, surrounding Apple and Steve Jobs is bothering me. I can't help but think, how would I feel about the Beatles if I found out that John Lennon made a fortune in illegal diamond and drug trade?
Apple has a lot to lose here.