It's not clear to see what's going on at Yahoo, because frankly the focus of the Internet is on Google. But two things come out clearly enough to share:
1) Terry Semel has picked his top gun, Susan Decker, to take on Google. She will be running the Advertiser & Publisher group. The Technology group is not taking on Google, that battle has been lost. The Audience group is not taking on Google because that's where they have a lead (albeit diminishing). But the real fight, the fight for dollars, is in getting advertisers. Susan Decker is no longer in charge of reporting Yahoo's numbers but making them. And she has to win market share from Google. This will be fun to see.
2) How come they could not name a person to run the Audience group when they have this many Vice Presidents? My knee-jerk reaction is that it will be almost impossible to find a person to parachute in and make an impact in the time that matters. Yahoo is a big and slow moving company. If this person is not in the ranks, then a massive clean up is needed.
I don't like posts with no comments
Posted by: baris | December 08, 2006 at 01:54 PM