...is the Universal Tube & Rollform Equipment Corporation. Based in beautiful Perrysburg, OH, their tagline is: "Universal Tube & Rollform Equipment Corporation specializes in buying and selling Used Tube Mills, Used Pipe Mills and Used Rollforming Machines." So what makes them lucky?
Last year, Google acquired Youtube and the company's servers went down. They got mad, but instead of taking legal action they decided to turn the problem into an opportunity.
It turns out that this tube & rollform equipment corporation had one big asset. Their domain name, www.utube.com, gets a lot of traffic by the sheer misspelling of www.youtube.com. So much that all of a sudden that their machines could not handle it. That's their luck.
Now, they have conveniently put a search box on the top of their web site, you can search for Free Ringtones, Shakira, Blackjack, Gambling, Extreme Travel and Snowboarding. One has a hard time relating Shakira and Gambling to Tube & Rollform equipment, but they are there on the site. See it for yourself. They are selling tube and rollform equipment, but they are also domain squatting on utube.com. And from what I hear, that is generating them north of $1000/day. That's $360K straight to the bottom line, at 10% pretax that's like finding $4M of revenue all of a sudden. That's luck..
So what's the moral of this story: "Doesn't matter if you are the turtle or the hare, you can't go wrong if you generate traffic."
Call it La Fontaine 2.0