iPhone requires iTunes to Activate
I wrote early this year how Apple used it's smart UI design to do what VC's couldn't pouring hundreds of millions into technology here. Good design matters.
So does good business smarts. I went to the Apple store today and I was told that once you buy the iPhone, you have to go through iTunes to register it and get your phone number set up. This is new. Normally, you have to wait at the store for activation, which is a pain.
Apple has thought this through. First they innovate in the buying experience, make it quick and simple and second, they get you to iTunes right away and own you for the rest of your life, with this integration. How will somebody every switch out of an iPhone when it is so well integrated into your music. Low churn does wonders in the cell phone business.
Another hats off to Apple.
Anyone think this will work? http://thenewsroom.com/details/435179?c_id=wom-bc-js
Posted by: Jeff at www.thenewsroom.com | June 27, 2007 at 07:56 PM
I wonder how this will work in Europe, where the activation process is fully managed by the mobile operators...
Posted by: franzbuquy | June 28, 2007 at 03:41 AM
Hmmm, this may be seen as "tying" and may raise some antitrust eyebrows.
Posted by: AH | July 05, 2007 at 10:39 PM